Our group roles somewhat meshed throughout the process so, although we accomplished our goal by combining our individual skill set such as the Belbin roles, the group effort became one source of momentum.  While the roles of researcher and editor were shared pretty evenly, Zaria and Elena acted more as designers while Brittany and Savannah focused their efforts on writing. Glossier’s brand includes a significant amount of customer input and values their loyal customers’ voices.  With this in mind, we really needed to focus on making sure that the new product meshed well with pre-existing products.  This included everything from describing the product all the way down to hex codes for design. If it didn’t match, there’s no way of knowing if consumers would agree with or even support the launch of a new product.  Straying too far from the company’s brand was also a point of concern, so maintaining Glossier’s image throughout our presentation was of utmost importance.  Additionally, in terms of elements of the presentation such as crisis management, we needed to approach these topics with Glossier’s customer service values and behaviors in mind.  We did this in order to stay side by side with the company’s overall message and remain consistent with their vision.